Adult Decision Making Process Essay - 1153 Words

Adult Consumer Decision Making Process Adults have to make many decisions each day, decisions selecting one option over another. How adult consumers make decisions to buy have been studied by marketers to sell their products and services. Marketers have several views of consumers with different perspectives of how individuals make decisions: economic, passive, cognitive, and economic views. However, there is a decision making model that reflects all of the views. First, we will discuss the process component of the decision making model and, secondly, we will discuss the how consumers that make these decisions. The adult consumer decision making model consist of three components: input, process, and output. The input and output†¦show more content†¦Otherwise, the only alternative to buying is not to buy. Making a selection from all possibilities is a human characteristic that helps to simplify the decision making process. There are different schools of thought that depicts consumer decision making in distinctly different ways. The decision making model depicts the views of the emotional, cognitive, passive, and economic consumer views. The emotional view is that the consumer makes a purchase decision based on emotion. There is hardly any emphasis on the search for prepurchase information. The decision is based on current mood and feelings. Lerner and Keltner (2000) proposed the Appraisal Tendency Framework (ATF) as a basis for distinguishing the effects emotions on judgment and decision making. The ATF assumes that emotion will give rise to motivational and cognitive processes. An emotion encompasses influences of subjective experiences that are normally relevant or irrelevant to choices. If a person is sad they will make a purchase to change the circumstances. In studies researcher found that consumers in a sad state will buy with no regard to price (Cryder, Lerner, Gross, and Dahl, 2006). Emotional decisions pose as impulsive, but, there are emotional decisions made through rational, such as buying because a consumer feels that they deserve to treat themselves. The cognitive view portrays the consumer as a think problem solver. The decision is based on researched information .CognitiveShow MoreRelatedEvidence-Based Decision Making800 Words   |  4 PagesEvaluate evidence-based decision making to create new practices, 6, the description of evaluated evidence-based decision making to create new practices suggest that information can be gathered from other sources, such as questionnaires, can be utilized to create new practices. Qualitative Data Collection – This assignment discussed how adult learners need to make a correlation between previous learning experiences with new learning experiences to be confident in their learning. This can be accomplishedRead MoreShould Teenagers Be Tried As AdultJuveniles860 Words   |  4 Pagesï » ¿Should teenagers be tried as adult? 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